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2015年7月31日,北京获得了2022年冬奥会的举办权,创造了在同一个城市举办夏季和冬季两个奥运会的纪录。相似的是,日本东京也已获得2020年夏季奥运会的举办权,而这也将是日本继1964年之后第二次举办奥运会。今年夏天,日本已进入奥运会准备的最后5年冲刺阶段。同一个城市,拥有举办奥运会的历史经验,又再度成功申奥,日本如何推进2020年奥运会的准备工作或许可以给我们提供一些借鉴。本文关注日本最有影响力的电视机构NHK,考察其面向2020年奥运会的传播战
On July 31, 2015, Beijing won the bid to host the 2022 Winter Olympics, creating a record of hosting two Olympic Summer Games and Winter Games in the same city. Similarly, Tokyo, Japan, has also won the right to host the 2020 Summer Olympics, which will be Japan’s second Olympics after 1964. This summer, Japan has entered the final five years of the Olympic preparations for the sprint. The same city, with the historical experience of hosting the Olympic Games, is again successfully bidding for Olympics. How to promote preparations for 2020 Olympics in Japan may provide some reference for us. This article focuses on the NHK, Japan’s most influential television unit, examining its spread war for the 2020 Olympic Games