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今年夏天热吗?热!那什么最凉?六神!凉得丧心病狂!——在“抓住年轻消费者”这个主题下,就在2015年第三季度,确定了2016年六神品牌战略的三个360°转身:媒介预算转身:数字创新营销成为预算主角;传播内容战略转身:内容的整合统一;内容制作思路转身:从大众化审美到以年轻化网络传播为目的的内容制作。
This hot summer? Hot! What is the most cool? Six gods cool and frenzied! - Under the theme of “seize the young consumers ” in the third quarter of 2015, to determine the 2016 Six God brand strategy Three 360 ° turn: the media budget turn: digital innovation marketing has become the protagonist of the budget; the content of the strategic transfer Turn: content integration and unity; content production ideas turn: from the popular aesthetic to the young network for the purpose of content production.