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文章针对目前广告设计课程存在的一些问题,探讨在广告设计课程中引入“以赛促学”的教学模式来提高教学质量,从而使教学与实践相结合,使学生所学知识与企业应用相结合,使学生技能水平与社会需求相结合。希望为广告设计课程提供新的教学思路,也为其他艺术课程提供借鉴。
In this paper, some problems existing in the current advertising design course are discussed, and the teaching mode of “promoting competition with learning” is introduced in the course of advertisement design to improve the teaching quality so that the combination of teaching and practice can make the knowledge and application of the students Combination, so that the level of skills and social needs of students combined. I hope to provide new teaching ideas for advertising design courses, but also provide reference for other art courses.