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当代中国元素在视觉传达设计中的的应用,打破了把中国元素等同与中国传统元素的认识上的片面性,更能表现当代中国人的心理。本论文对当代中国元素的内涵进行了归纳,通过对近年来相关视觉传达设计作品的分析,提出当代中国元素应用时,可以从今日中国寻找灵感、“新”“旧”元素组合呈现当代中国风尚、重构现代元素演绎当代中国精神三方面进行表现。
The application of contemporary Chinese elements in the design of visual communication breaks the one-sidedness in understanding Chinese elements and traditional Chinese elements, and better reflects the psychology of contemporary Chinese. This paper summarizes the connotation of the contemporary Chinese elements. By analyzing the related visual communication design works in recent years, this paper proposes that when applying the contemporary Chinese elements, we can look for the inspiration, the combination of “new” and “old” elements in today’s China Present the contemporary Chinese style, reconstruct the modern elements and perform the contemporary Chinese spirit.