四步实现非药差异化,让店铺与众不同。处方药的售卖大多非常相似,无法让药店区别于同行,用非药来实现差异化则大有文章可做,当今美国最佳的药店零售商们为实现差异化通常采用四个步骤。步骤一:细分顾客群体了解消费者非常重要,知晓他们在你店内购买了什么东西、他们的需求是怎样的、行为模式和行为趋势是怎样的,才能针对性选择。有四种对消费者进行分类的方法可供借鉴。RFMB分类。RFM模型是衡量客户价值和客户创利能力的重要工具和手段。虽然RFM是一种常见的分类 Four steps to achieve non-drug differentiation, so that different shops. Most of the prescription drug sales are very similar, pharmacies can not be distinguished from their peers, with non-drug to achieve differentiation there is a lot of articles to do, the United States today the best pharmacy retailers to achieve differentiation usually four steps. Step 1: Break down customer groups Knowing consumers is very important. Knowing what they buy in your store, what their needs are, how they behave and what they do, can they be targeted. There are four ways to categorize consumers for reference. RFMB classification. RFM model is an important tool to measure customer value and customer profitability. Although RFM is a common category