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随着我国改革开放的日益发展,外国一些大型公司集团已相继踏上了与我国企业界携手合作的路程。作为当今世界最大电气工程集团之一的ABB公司集团,是以怎样的策略和优势开拓中国市场的呢?记者不久前带着这个问题访问了这个集团负责亚太地区业务的执行副总裁弗雷斯先生。这位四十刚出头的瑞士人,是ABB集团几位执行副总裁中最年轻的一位。他1981年毕业于苏黎世大学瑞士联邦技术学院,会德、英、法、俄、阿拉伯、印尼六种语言,而我们之间的谈话却只能通过英语翻译。
With the increasing development of China’s reform and opening up, some large foreign companies have already embarked on a journey of cooperation with the Chinese business community. As a group of ABB companies, one of the world’s largest electrical engineering groups, what kind of strategy and strengths are used to open up the Chinese market? The reporter recently took this issue with him and visited the group’s executive vice president responsible for business in the Asia Pacific region. . The forty-year-old Swiss is the youngest of several executive vice presidents of the ABB Group. He graduated from the Swiss Federal Institute of Technology at the University of Zurich in 1981. He speaks German, English, French, Russian, Arabic and Indonesian languages. The conversation between us can only be translated in English.