公共服务营销理念有行动导向、人格塑造、功能整合、绩效评价等重要价值,应结合公共服务营销主体、对象和公共服务本身的具体情况来理解适合的公共服务营销理念体系。在应用中要注意开发适应公众需要的公共服务,实现公共价值的最大化,拓展公众参与,并且与公众保持良好的互动关系。 The concept of public service marketing has such important values ​​as action orientation, personality shaping, function integration and performance evaluation. Public service marketing concept system should be comprehended with the specific situation of public service marketing subject, object and public service itself. In the application, we should pay attention to the development of public services that meet the needs of the public, maximize the public value, expand public participation, and maintain good interaction with the public.