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中国广告市场成为外资广告公司兵家必争之地。随着中国“入世”、及京沪相继取得奥运和世界博览会主办权,伴随跨国企业进入内地的外资广告公司已将中国企业锁定为重点开拓的目标,希望能为内地企业塑造长远的品牌形象。现以合资方式进入中国市场的李奥贝纳中国及香港首席执行官王继兴和智威汤逊中乔北京董事总经理郑重桥,均异口同声说希望能增加中国本土品牌客户的比重。广告从业员逾70万“我们的目标不只是外面的客户(外资客户),而是将市场的拓展重心
China’s advertising market has become a fierce battleground for foreign-funded advertising companies. With the advent of China’s accession to the WTO and the successful bid for hosting the Beijing Olympic Games and the World Exposition, foreign-funded advertising companies with multinational corporations entering the Mainland have locked their Chinese enterprises into key development targets and hoped to shape a long-term brand for mainland enterprises Image. Wang Jixing, chief executive of Leo Burnet China and Hong Kong entering the Chinese market through joint ventures, and Zheng Zhongqiao, managing director of JWT Beijing in Beijing, all unanimously said they hoped to increase the proportion of Chinese domestic brand clients. More than 700,000 advertising practitioners ”Our goal is not just the outside customers (foreign clients), but to expand the focus of the market