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全球化妆品及个人护理用品市场发展迅猛并且呈现出强劲增长势头 ,全球市场销售额高达１７２０亿美元 ,预计到２００４年将达２０００亿美元。亚太区域的市场尽管１９９５年～１９９９年期间出现萎缩 ,但目前已逐渐复苏。西欧是全球最大的市场 ,拥有全球３０ %的市场份额。从全
The global market for cosmetics and personal care products is booming and showing strong growth with sales of up to 172 billion U.S. dollars in global markets and 200 billion U.S. dollars in 2004. The market in Asia and the Pacific, though shrinking from 1995 to 1999, has gradually recovered. Western Europe is the largest market in the world with 30% of the world market. From the whole