赛场内外,体育双雄刀光剑影、明争暗斗“听说耐克签约了‘范跑跑’!”6月中旬,网络开始盛传这一消息,几天后耐克严词否认。眼下正是阿迪达斯和耐克奥运营销的冲刺阶段,双方对曝光率的追求都已达到登峰造极的程度。但在许多人看来,在使“鬼点子”上,耐克似乎更胜一筹。 Inside and outside the stadium, sports Shuangxiong Daoguang, Ming struggling “I heard Nike signed a ’fan run’! ” In mid-June, the network began to ruminate the news, a few days later, Nike sternly denied. Right now it is the adidas and Nike Olympic marketing sprint stage, both the pursuit of exposure have reached the peak level. But in many people’s opinion, Nike seems to be better at making “ghost points.”