2008年11月18日,英博收购AB股权成型,两家啤酒业国际巨头的联姻,也触发了两家公司中国业务的整合。合并后的百威英博在中国拥有超过35个酒厂,10多个品牌,产能超500万吨,业务遍布11省,雇员总数近4万名。面对如此一庞然大物,如何有效地整合、并快速的产生协同效应,在业内外都备受关注。 On November 18, 2008, the acquisition of AB equity by InBev and the marriage of two brewers ’international giants triggered the integration of the two companies’ operations in China. The combined AB InBev in China has more than 35 wineries, more than 10 brands, capacity over 5 million tons, operations in 11 provinces and employs nearly 40,000. The face of such a monster, how to effectively integrate, and quickly produce synergies, both inside and outside the industry are of concern.