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随着信息时代来临,电话促销成为越来越多公司开拓业务、发展客户的主要方式。在消费者环境变迁的形势下,货代行业盛行起电话促销的新理念。在电话促销理念不断的渗透下,二三级的货代公司纷纷开展电话促销的新业务。本文针对浙江天鸿国际货代有限公司电话促销的现状以及其模式中存在的问题进行原因分析,并结合当前绍兴地区货代行业电话促销发展的趋势提出相应的解决方案。
With the advent of the information age, telemarketing has become the main way for more and more companies to develop their business and develop their customers. In the context of the changing consumer environment, the freight forwarding industry in the popular new concept of telephone sales. With the constant penetration of telemarketing philosophy, the second and third level freight forwarding companies have launched new business of telephone sales. In this paper, Zhejiang Tianhong International Freight Forwarding Co., Ltd. telephone sales status quo and the reasons for the problems in the model analysis, combined with the current freight forwarding Shaoxing regional development trends to propose the corresponding solutions.