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生态环境保护是如今全球人类共同关注的话题,传统的以服务市场为导向,追求经济效益为中心的设计价值观在这一议题下值得重新考虑,论文联系我国古代天人合一的哲学观点,着重看待中国当代平面设计行业在环保议题下应当肩负的责任,提出朴素的平面设计价值观所包含的长远的眼光、丰富的人文价值和深刻的哲学、审美及实用主义内涵。
Ecological environment protection is the common concern of mankind all over the world nowadays. The traditional design value centered on service market and pursuit of economic benefit deserves reconsideration under this issue. The thesis is about the philosophical view of ancient China on the unity of man and nature The author thinks that the contemporary graphic design industry in China should shoulder the responsibility under the environmental protection issue and put forward the long-term vision, abundant humanistic value and profound philosophical, aesthetic and pragmatic connotation contained in simple graphic design values.