论文部分内容阅读
廷龙,佑龙,弃龙,废龙;康慨,亢奋,理智,警醒。最近,令本刊编辑部、编委会、作者群,乃至公关学术界大感意外、震惊和激奋的事情发生了。一个关于中国国家形象品牌课题,由于对“龙”的涉及与触动,成为全国关注的热点,这对中国公共关系的品牌形象传播领域,恐怕是第一次产生如此巨大的“震动力”。曾于2006年5月,在本刊率先发表的,上海外国语大学党委书记、公共关系专家吴友富教授《纵论如何重新构建中国国家形象品牌》一文的核心观点,2006年12月4日经上海《新闻晨报》等报纸报道后,在全国掀起了轩然大波。不仅数以百计的报纸相继予以转载、链接、配图,网络媒体似乎更是触动了“高度敏感”的神经,网民、网友被激发出了空前高涨的热情,一时间关于“挺龙”、“佑龙”、“弃龙”、“废龙”说纷纷扬扬。随即,各种关于“龙”标志的讨论此起彼伏,短信讨论,报纸栏目讨论,广播讨论,包括中央电视台在内,举行了专家讨论。民众“掷地有声”、“慷慨陈词”“热血沸腾”“愤怒不已”的千百种观点,如洪水般呼啸而出。专家的条分缕析、有理有据,亦是观点纷呈,莫衷一是。一场前所未有的,关于“国家品牌”、“龙”的关注热潮在全国兴起。作为较早采访吴友富教授,并率先发表其“如何重新构建中国国家形象品牌”观点的本刊。自然对这一次热潮给予了高度的密切关注,并做了较为深入的分析和思考。
Dragon, dragon, abandoned dragon, waste dragon; Kang generous, excited, rational, vigilant. Recently, the editorial department, editorial board, author group, and public relations academics surprised by surprise, excitement happened. A topic on China’s national image brand, due to the “dragon” involved and touched, became the focus of national attention, which China’s public relations brand image transmission field, I am afraid for the first time there is such a huge “shock” “. In May 2006, the first published in this magazine, the Shanghai International Studies University party secretary, public relations expert Professor Wu Youfu ”on how to rebuild the image of China’s national brand,“ a core point of view, December 4, 2006 by the Shanghai ” News Morning News “and other newspaper reports, set off an uproar in the country. Not only do hundreds of newspapers have been reprinted one after another, links, with maps, online media seems to have touches the ”highly sensitive“ nerves, netizens, netizens have been stimulated an unprecedented enthusiasm for a time about Dragon ”, “ dragon ”, “ abandoned dragon ”, “ waste dragon ”said one after another in vain. Immediately, all kinds of discussion about the “dragon” sign one after another, message discussion, newspaper column discussion, radio discussion, including the CCTV, held an expert discussion. The hundreds of views of the public such as “throwing their voices”, “generous assertions”, “passionate”, “endless anger” roared like a flood. Expert analysis of the points, there is a good reason, but also the views of numerous, incomprehensible. An unprecedented boom on the “national brand”, “dragon” boom in the country. As an earlier interview with Professor Wu Youfu, and take the lead in publishing its “How to rebuild China’s national brand image,” the point of view. Naturally, I paid a high degree of close attention to this upsurge and made a more in-depth analysis and reflection.