网格化营销是近年来新出现的一种营销战略,它是一种非中心化、非平面、立体的营销模式。非中心化使得营销资源在某一个网格的浪费和损失不会影响到其它网格的营销,而立体化使得营销资源可以在任何一个网格中产生最好的效果。当前商业银行市场营销面临着诸多重大的变化和特点,其中最显著的一点就是市场极度细分,客户群体的划分趋向更细致。在这样的市场环境下,传统的直线营 Grid marketing is a new marketing strategy emerging in recent years. It is a decentralized, non-planar and three-dimensional marketing model. Decentralization makes the waste and loss of marketing resources in a certain grid will not affect the marketing of other grids, and the three-dimensional system makes marketing resources produce the best results in any grid. The current commercial bank marketing is facing many major changes and characteristics, one of the most significant point is that the market is extremely subdivided, the division of customer groups tend to be more detailed. In such a market environment, the traditional straight-line camp