论文部分内容阅读
传统经济学基于人的理性选择行为构建了理论大厦。然而,行为经济学证实了大量的非理性选择行为的存在。启动效应作为人类选择行为一个重要的现象,心理学界首先给予关注,与实验经济学和市场学进一步融合后,研究成果深化了对个体选择行为和公共政策信息感知及行为的认知。本文通过梳理国内外的相关文献,从产品线索、情境因素、消费者自身因素三个方面对消费者启动效应的影响因素进行了系统的评介,旨在促进消费者启动效应的应用和研究。
Traditional economics builds the theoretical building based on the rational choice behavior of people. However, behavioral economics confirms the existence of a large number of irrational choices. As an important phenomenon of human choice behavior, start-up effect firstly pays attention to psychology field. After further merged with experimental economics and market science, the research results deepen the cognition of individual choice behavior and public policy information perception and behavior. This paper systematically reviews the influencing factors of consumer’s priming effects from three aspects of product clues, situational factors and consumers’ own factors by combing relevant literature at home and abroad, in order to promote the application and research of consumer priming effects.