内蒙古金川保健啤酒总厂位于内蒙古自治区临河市,美丽富饶的塞上明珠河套地区,是一个年产量不过4万吨的中小型啤酒企业。虽然该厂地处祖国西北,地理位置偏僻,经济条件和消费水平与东部地区相比差距较大,但这并没有制约企业的发展。该企业不因规模小而寻求与大型啤酒企业兼合、合作,而是坚持走差异化之路。近年来该厂在赵涣然厂长的带领下,经过科研人员艰苦攻关,利用当地特有的优质矿泉水资源,通过特殊的酿造工艺,开发出具有特殊保健功能的“金川保健 Inner Mongolia Jinchuan Health Brewery Factory is located in Linhe City, Inner Mongolia Autonomous Region. It is a beautiful and richly populated area in the Pearl River Delta. It is a small and medium sized beer company with an annual output of 40,000 tons. Although the plant is located in the northwest of the motherland and has a remote location, the economic conditions and consumption levels are quite different from those in the eastern region, but this does not restrict the development of the enterprise. The company does not seek to combine and cooperate with large-scale beer companies because of its small scale, but instead insists on the path of differentiation. In recent years, under the leadership of the Director Zhao Ranran, the plant has developed a special health care function “Jinchuan Health Care” through the arduous research of scientific research personnel and the use of local unique high-quality mineral water resources through special brewing techniques.