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本文从“5.12”赈灾捐款事件出发,对我国企业社会责任问题再次进行探讨,试图阐明有关企业社会责任的一些基本观点和判断。一个优秀的企业,应该将社会责任看做是企业的道德资本。社会责任感是一个企业的内在的价值取向,拥有道德资本也就拥有了持续的竞争力。成功的企业离不开和谐的社会,反之亦然,两者之间如唇齿相依。企业只有找到与社会共同发展的契合点,才能踏上通往可持续发展之路。
Based on the “5.12” disaster relief donation event, this article explores again the issue of corporate social responsibility in China and attempts to clarify some basic views and judgments about corporate social responsibility. An excellent company should regard social responsibility as the moral capital of the enterprise. Social responsibility is the intrinsic value orientation of an enterprise, and possession of moral capital also has sustained competitiveness. Successful companies can not do without a harmonious society, and vice versa, depending on each other. Only by finding a fit with the common development of society, enterprises can embark on the road leading to sustainable development.