品类管理在国内已经流行三四年了,但是现在有点慢慢地沉寂了,时尚的东西经过时间的检验要么成为标准,要么被丢弃。三四年的时间足够一些企业把对品类的把握融合在企业的管理当中,也会有一些企业觉得很难适应而选择放弃。虽然放弃总有一定的道理,但笔者仍觉得非常可惜。今天笔者想再重新提及品类管理,因为笔者认为,如果没有品类管理的有效实施,一定程度上可以说,核心竞争力无从谈起。 Category management has been popular in China for three or four years, but now it is a little bit slow and quiet, and the test of fashion is either standard or discarded. Three or four years enough time for some companies to grasp the grasp of the category in the management of enterprises, there will be some companies find it difficult to adapt and choose to give up. Although there is always a certain truth to give up, but I still feel very pity. Today, I would like to re-mentioned the category management, because I believe that if there is no effective implementation of category management, to some extent can be said that the core competitiveness can not talk about.