院报作为医院的舆论阵地,是医院对内对外传播医院文化的重要渠道。文章从明确院报定位、增强院报可读性、保障院报的高质量和稳定性几个方面,对新时代背景下医院报纸如何提升影响力进行了探索和思考。 Hospital newspaper as a hospital’s position of public opinion, the hospital is an important channel for the dissemination of hospital culture inside and outside the hospital. The article probes into how to enhance the influence of hospital newspapers in the new era from the aspects of defining the positioning of the hospital newspaper, enhancing the readability of the hospital newspaper, and guaranteeing the high quality and stability of the hospital newspaper.