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媒体传播链上的三个要素:内容、用户、连接,是一道永恒的课题。百度的战略是通过搜索来连接,服务来变现;腾讯则是通过社交来连接,内容来变现。那么媒体作为新闻机构,是通过资讯来连接的,而当下的媒体生态中,媒体的变现链条如何重构?新华报业又是如何依托“中央信息厨房”实现资讯的价值连接的?让我们来听一下来自一线的新华报业传媒集团技术装备部主任杨更修的真实感受。
The three elements in the chain of media communication: content, users, connections, are an eternal topic. Baidu’s strategy is to connect through the search, service to realize; Tencent is connected through social networking, content to cash. Then the media as a news agency is connected through information, and the current media ecology, the media how to reconstruct the chain of realization? Xinhua Newspaper is relying on the “central information kitchen” to achieve the value of information connection? Let’s listen to the true feelings of Yang Gai Xiu, director of the technical equipment department of Xinhua Newspaper Media Group from the front line.