“文化”一般意义上是指人的意识形态,即人在精神层面的需求。“文化产业”主要是以创新或销售一些文化符号、文化观念以及文化服务为工作内容,通俗讲就是将“文化”当作产业来经营,引领其走向社会市场,以创造经济效益,经济效益反过来再推动文化产业的发展,形成一个良性循环。我国文化博大精深、源远流长,但是在将文化推进市场方面做得还远远不够,甚至出现急功近利的现象,导致极端“文化商业化”。本文就“文化产业”为切入点,简要分析其“产业化”与“商业化”的异同,以供读者参考。 “Culture ” generally refers to people’s ideology, that is, people’s spiritual needs. “Cultural Industry ” is mainly based on the innovation or sale of some cultural symbols, cultural concepts and cultural services as its work content. Generally speaking, it refers to operating “culture” as an industry and leading it to the social market to create economic benefits In turn, economic benefits promote the development of cultural industries and form a virtuous circle. The culture of our country is broad and profound, and has a long history, but it is far from enough in promoting culture to the market. It even has the phenomenon of instant success and quick success, resulting in extreme “commercialization of culture.” This article on the “cultural industry” as a starting point, a brief analysis of its “industrialization ” and “commercialization ” similarities and differences, for the reader’s reference.