书籍在人们的生活中随处可见,在人们的生活中占有较为重要的地位。书籍在给人们带来知识的同时,也给人们带来丰富的情感,促进人们心灵的升华。书籍的装帧设计包括材质、封面及内容版式,对激发读者的消费心理十分重要。因此,书籍的装帧设计应该注重情感的表达。本文就书籍装帧设计与读者的消费心理展开研究。 Books are everywhere in people’s lives and occupy a more important place in people’s lives. While bringing knowledge to people, books also bring rich emotion to people and promote people’s sublimation. The book’s frame design, including material, cover and content layout, is very important to stimulate readers’ psychology. Therefore, the design of book binding should pay attention to the expression of emotion. This article studies the design of book binding and consumer psychology.