“导语是消息的精华，是消息的灵魂，是消息最重要的开场白。”“写好导语等于写好了消息的一半。”等等，说的都是导请在消息写作中的重要性。正因为如此，中外许多记者都极为重视导语的写作，刻意求新，力图打破固定的导请写作模式。然而，创新并不容易。它需要作者花时间、 “The lead is the essence of the message, the soul of the message, and the most important opening message of the message.” “Writing an introductory sentence equals half the message.” And so on, all are saying the importance of guide in message writing. Because of this, many Chinese and foreign journalists attach great importance to the writing of the introductory remarks and deliberately seek new ways in an attempt to break the fixed mode of introducing writing. However, innovation is not easy. It requires the author to spend time,