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市场营销学自20世纪80年代初第二次被引进中国大陆以来,在社会现实需求的强力拉动下,逐渐步入良性发展轨道,陆续生成一系列分支学科。按照生成区位和属性特征对分支学科进行类分,市场营销学呈现包含基础市场营销学科、分域性市场营销学科、产品市场营销学科、服务市场营销学科和边缘性市场营销学科五个学科系组的学科结构。分支学科渐次分化、学科体系内部渗透和学科体系内外交融,是市场营销学今后一个时期学科衍生的三个基本趋势。
Since marketing was introduced to mainland China for the second time in the early 1980s, marketing has gradually stepped into the path of healthy development under the strong social demand, and a series of branches and disciplines have been gradually formed. In accordance with the generation of location and attribute characteristics of the sub-branch of the branch of science, marketing, including the basic marketing discipline, sub-regional marketing discipline, product marketing discipline, service marketing discipline and the marginal marketing discipline five disciplines The discipline structure. The gradual division of branches of disciplines, interdisciplinary system and internal and external interdisciplinary system is the marketing of a period of the next three disciplines derived from the three basic trends.