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编者按Web2.0时代,新兴的网络社区逐渐显示出强大的营销功能。通过网络社区这个平台,企业可以更大范围搜索消费者和传播对象,将分散的目标顾客和受众精准地聚集在一起,利用新的网络手段扩大口碑传播,并且在日趋明显的消费模式(需求—搜索—行动—分享)中实现及时信息传输和回馈。
Editor by Web2.0 era, the emerging online community has gradually demonstrated a strong marketing function. Through the online community platform, enterprises can search for consumers and target audiences on a wider scale, precisely target distributed audiences and audiences, expand the use of word-of-mouth communication through new network tools, and make the most of the obvious consumption patterns (demand- Search - Action - Share) to achieve timely information transmission and feedback.