营销沟通中,“鼓励购买或销售商品和劳务的短期刺激”便是促销。折价优待则是零售业中,销售者采用指示出原始价格和目前愿意出售价格的方式向购买者提供一定价格优惠的促销方法,是以价格的优惠鼓励购买商品的短期刺激。在消费者日益成熟和市场竞争机制日益成熟的现代市场经济中,这不是一种正常的销售促进手段,如果不是商品具有某种价格特性(如国外零售业中的折扣店中的一些标准商品),如果不是遇到了 In marketing communications, “short-term incentives to encourage the purchase or sale of goods and services” are promotions. Discounted preferential treatment is a short-term incentive for retailers to encourage buyers to purchase goods at a discounted price by using the method of indicating the original price and the current willingness to sell the price. In a modern market economy where consumers are becoming more mature and market competition mechanisms are maturing, this is not a normal means of promoting sales, if it is not a commodity with certain price characteristics (such as some standard goods in discount stores in foreign retail industries). If not encountered