由于上海市经济的快速发展,上海市的人口、私车拥有量都保持了一个高位并且呈现出快速增长态势,而道路建设与私车拥有量之间的矛盾使得7月份车牌的平均成交价为87235元,最低成交价为87200元。这远远超过了这张铁皮本身,本文从微观经济学的观点探讨了现状成形的原因,并对车牌的拍卖机制进行了研究与思考。 Due to the rapid economic development in Shanghai, Shanghai’s population and private car ownership all maintained a high level and showed a rapid growth. The contradiction between road construction and private car ownership led to the average transaction price of license plates in July being 82,735 yuan, the lowest price for the 87,200 yuan. This is far beyond the iron itself, this paper discusses the reasons for the formation of the status quo from the microeconomics point of view, and the license plate auction mechanism was studied and pondered.