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三年前,一条新闻震惊了运动商品行业:欧洲最大的运动品制造商德国阿迪达斯·所罗门公司宣布,它计划斥资31亿欧元收购美国锐步公司,旨在进一步挑战世界运动品制造业霸主美国耐克公司。锐步是仅次于耐克的美国第二大运动品制造商,全球排名第三,按照协议,锐步将继续保留自己的品牌,总部仍在美国马萨诸塞州的坎顿。收购后阿迪达斯将增强自己同耐克争夺至关重要的美国市场的实力。加之早前,阿迪达斯击败李宁成为北京2008奥运会唯一运动商品类合作伙伴,一个与耐克规模相当的新的运动商品王国浮出水面。
Three years ago, a news shocked the sports goods industry: Europe’s largest sports goods manufacturer Germany Adidas Solomon announced that it plans to spend 3.1 billion euros to acquire the United States Reebok to further challenge the world’s sporting goods manufacturing overlord Nike the company. Reebok is second only to Nike’s second-largest sportswear manufacturer in the United States and third in the world. According to the agreement, Reebok will continue to retain its own brand name and its headquarters are still in Canton, Massachusetts. After the acquisition Adidas will enhance its competitiveness with the Nike is crucial to the strength of the U.S. market. In addition, earlier, Adidas defeated Li Ning became the only sports goods partner of Beijing 2008 Olympic Games, a new sports goods kingdom equivalent to Nike surfaced.