背景资料搜索引擎已经在网络广告中处于越来越重要的市场地位,企业客户越来越重视来自于搜索引擎的客户资源。易观国际调研发现,2005年,搜索引擎已经占到网络广告市场份额的32.2%,并呈现逐年上升的趋势。同时,对于企业级服务似乎被忽视了。不断增加的新客户和不断增加的用户消失率都说明,如果搜索引擎服务提供商希望获得更多的价值回报,需要提供更多的销售服务。 Background information search engines have become increasingly important in online advertising market position, corporate customers pay more and more attention from the search engine’s customer resources. Analysys International survey found that in 2005, search engines have accounted for 32.2% of online advertising market share, and showed a rising trend year by year. At the same time, it seems that business-level services have been overlooked. The ever-increasing number of new customers and the ever-increasing disappearance rate of users suggest that search engine service providers need to provide more sales service if they want more return on their value.