老品牌要能顺利回归,除了其必须“老”有所值之外,更重要的是这些老品牌要与时代共舞,而不是抱残守缺,一成不变。近年来,似乎出现了一股老品牌回复潮。上海双鹿高调收购上菱,“北冰洋汽水”重新开卖,“回力鞋”风靡欧洲,“双妹”家化进入大卖场,“杜康酒”重新流行,永久自行车重回大街,“东方红”拖 The old brand should be able to smoothly return, in addition to its “old” value for money, but more importantly, these old brands to dance with the times, rather than hugging, immutable. In recent years, there seems to be a wave of old brand response. Shanghai Shuanglu high-profile acquisition of the diamond, “Arctic Ocean soda ” to re-open, “Pull back shoes ” popular in Europe, “Double sister ” Jahwa into the mall, “Dukang wine ” re-popular, permanent bike Back to the street, “East Red ” drag