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微博营销的三个要素:解决微博定位;注重微博信息形式、内容及发布时间;慎重选择微博网络平台。微博营销,是指通过微博媒介在企业和消费者之间建立互动交流的平台,在这个平台上企业通过一系列营销活动吸引微博用户的关注,进而向关注它的人介绍、宣传自己的产品和品牌,实现营销目标的一种网络营销方式。企业微博营销具有成本低、速度快、互动性强、传播力广等特点。其内容可以简单地概括为
Microblogging marketing of the three elements: to address the micro-Bo positioning; focus on the form of micro-blog information, content and release time; carefully choose microblogging network platform. Microblogging marketing refers to the platform through which microblog media is used to establish an interactive exchange between enterprises and consumers. In this platform, enterprises attract microblog users’ attention through a series of marketing activities, and then introduce and promote themselves to those who care about it Products and brands, an online marketing to achieve marketing goals. Corporate microblogging marketing with low cost, fast, interactive, wide spread and so on. Its content can be simply summarized as