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文化产业兼具文化和经济的双重属性,发展文化产业既是经贸往来的重要内容,也是提高文化产业竞争力的重要举措。宁波文化产业在融入“一带一路”战略中具有三个突出的优势,即港口区位优势、海洋文化资源优势、民营经济基础优势。但目前宁波文化产业发展在市场、资本、技术、人才等方面还存在不足,因此亟需利用“一带一路”战略平台,开拓海外市场、开展文化交流、吸收各类资本、放大自身优势、引进培养文化产业人才,以此提升整个文化产业的综合实力,为宁波的经济社会发展作出积极的贡献。
Cultural industries have both cultural and economic attributes. Developing cultural industries is not only an important aspect of economic and trade exchanges, but also an important measure to enhance the competitiveness of cultural industries. Ningbo Cultural Industry has three prominent advantages in its integration into the “Belt and Road” strategy: that of the port area, the advantages of marine culture and the basic advantages of the private economy. However, there are still some shortages in the development of Ningbo’s cultural industries in terms of market, capital, technology and talent. Therefore, it is imperative to use the strategic platform of “Belt and Road” to open up overseas markets, carry out cultural exchanges, absorb all kinds of capital, enlarge its own advantages, Introduce and cultivate talents of cultural industries so as to enhance the overall strength of the entire cultural industry and make positive contributions to Ningbo’s economic and social development.