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商业企业的经营思想,即商业企业经营活动的指导思想。在一定经营思想指导下的经营战略和策略原则形成商业企业的经营方针。经营思想和经营方针是商业企业经营活动的纲领,对企业的经营决策、企业的生存和发展有着十分重要的作用。思想是行动的指南,企业有无正确的经营思想,关系到企业能否在组织经营过程中按照客观规律办事,合理安排和调度企业的内在因素,适应外部环境的变化,提高经营管理水平,更好地实现企业的经营目标,求得企业的生存和发展。所以说,经营思想是企业经营管理活动的灵魂。其重要性主要表现在以下四个方面:
The business ideas of commercial enterprises, that is, the guiding ideology of commercial enterprises. Business strategy and strategic principles under the guidance of a certain business philosophy to form the business principles of commercial enterprises. Business philosophy and management policy is the program of business activities of commercial enterprises, business management decisions, the survival and development of enterprises has a very important role. Ideology is a guide for action. Whether a company has a correct management idea or not depends on whether an enterprise can act according to objective laws during its operation, reasonably arrange and dispatch its internal factors, adapt to changes in the external environment, and improve its management level. Achieve the business objectives of good business, seek business survival and development. So, business thinking is the soul of business management activities. Its importance is mainly manifested in the following four aspects: