受众的逆反心理是受众在接受传播新闻信息时产生的与传播者愿望相反的态度和行为倾向。逆反心理一旦形成,受众就会对传播产生不满、抵触、对立等情绪,直接影响传播效果。因此,电视新闻工作者在实践中要认真研究受众的逆反心理,分析其形成原因,采取积 The audience’s rebelliousness is the opposite attitude and behavior tendency of the audience when they accept the dissemination of news and information. Once the reverse psychology is formed, the audience will be dissatisfied with the spread of communication, conflict, opposition and other emotions, a direct impact on the dissemination of results. Therefore, in practice, television journalists should carefully study the audience’s rebellious psychology, analyze the reasons for its formation, take plot