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一年一度空前激烈的报刊发行大战尘埃方才落定,随之而来的则是各家报纸在自己版面上大幅刊登宣传本报发行量的广告。发行量大的称:本报发行量高达多少万份,居本市所有平面媒体之最!发行量小的则称:本报发行量突破多少万份,创历史新高! 目前各报发行量像商业秘密一样,其神秘之处就在于发行量有内部版和对外版两种版本。内部版是报社对内部员工宣布的实际发行数,其数字是真实的,目的是提醒员工报业竞争的激烈程度,并以此促使大家为提高报纸发行量而努力。而对外版,也就是报社对外公布的发行量,其数字很有可能是虚报的,远远大于实际发行量。社会主义市场经济讲究的是公开、公平、公正的竞争规则,谁要破坏这一规则,必将遭到市场的惩罚;另一方面如果
The once-an-year annual publication of the world war dust has just been settled, followed by newspapers in their own pages published substantial publicity newspaper circulation. Circulation said: The newspaper circulation of up to tens of thousands of copies, ranking the city of all the most print media! Small circulation is said: this newspaper circulation exceeded the number of thousands, a record high! Like the trade secrets, the mystery lies in the circulation of both internal and external versions. The internal version is the actual number of announcements the agency announced to internal staff. The figures are true. The purpose is to remind employees of the intense competition in the newspaper industry and to promote everyone’s efforts in raising newspaper circulation. The external version, that is, the newspaper published the circulation, the figures are likely to be false, far greater than the actual circulation. The focus of the socialist market economy is an open, fair and just competition rule. Anyone who wants to undermine this rule will surely be punished by the market. On the other hand, if