三明位于福建省的中西部,是一个新兴的工业城市、园林城及中国优秀的旅游城市,拥有丰富的旅游资源、农业和工业资源。目前,三明也在大力发展其城市规模及提升经济能力。进入21世纪以来,由于城市的大规模发展,人口大量集聚,城市公交已成为资讯的重要载体,而如何合理利用这种媒体平台,展现城市精神和地区资源是一个重要课题。本文主要论述在海西经济圈的大背景下,如何充分展现地区特色,树立地区形象,将三明城市特点全面展现。 Located in the central and western part of Fujian Province, Sanming is an emerging industrial city, garden city and an excellent tourist city in China with abundant tourism, agricultural and industrial resources. At present, Sanming is also vigorously develop its urban size and enhance economic capacity. Since the 21st century, urban public transportation has become an important carrier of information due to the large-scale development of cities and the large concentration of population. How to make rational use of this media platform to show the urban spirit and regional resources is an important issue. This paper mainly discusses how to fully demonstrate the regional characteristics and establish the regional image under the background of the Hercynian economic circle, and fully demonstrates the characteristics of Sanming City.