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品牌经营战略,是指企业为了在市场中生存与发展,谋取长期利益,根据内外部环境变化而制定的以品牌为核心的全局性、长远性的经营战略。
Brand management strategy refers to the global and long-term business strategy of enterprises taking the brand as the core in accordance with the changes of the internal and external environment in order to survive and develop in the market and seek long-term benefits.