随着经济和社会的发展,企业已经进入品牌竞争的时代,品牌是参与竞争的强有力的要素。培育和发展壮大中国的名牌白酒,是摆在我国白酒行业面前的重要而紧迫的任务。目前,中国白酒行业界已经形成了一些有影响力的品牌,有了一定的基础,但是也面临着一系列不可回避的问题。特别是现 With the economic and social development, enterprises have entered the era of brand competition, the brand is a powerful element of competition. To cultivate and develop China’s famous white spirit is an important and urgent task that is confronted with the liquor industry in our country. At present, China’s liquor industry has formed a number of influential brands, with a certain basis, but also faces a series of unavoidable problems. Especially now