企业收藏的动机是什么?是对品牌进行宣传,提升文化形象,抑或为了追逐短期的经济效益?在中国艺术品收藏市场渐趋理性的当下,企业或许将被赋予全新的使命,实现品牌建设与艺术的双赢。智囊团的运作模式企业收藏正成为当下中国文物艺术品拍卖的新热潮。企业收藏的趋势可谓势不可挡。 What is the motivation for business collection? Is the brand publicity, enhance the cultural image, or in order to chase the short-term economic benefits? Chinese art collection market is becoming more rational, the business may be given a new mission, to achieve brand building and Win-win of art. The mode of operation of think tanks The collection of enterprises is becoming a new craze for the auction of Chinese artefacts nowadays. The trend of business collections can be overblown.