有专家指出,“山寨海报”和“山寨影视剧”一样,与当下国内影视剧的制作环境、乃至整个社会环境有关。“山寨”一词源于广东话。是一种由民间IT力量发起的产业现象,其主要表现为仿造性、快速化、平民化。主要表现形式为通过小作坊起步快速模仿成名品牌,涉及手机、数码产品、游戏机等不同领域。这种文化的另一方面则是善打擦边球,经常行走在行业政策的边缘,引起争 Some experts pointed out that “cottage poster ” and “cottage ”, like the current domestic film and television drama production environment, and the entire social environment. The word “cottage” comes from Cantonese. It is a kind of industrial phenomenon initiated by folk IT forces. Its main manifestations are imitation, rapidity and common people. The main form of expression through the small workshop started quickly imitate the famous brand, involving mobile phones, digital products, game consoles and other areas. On the other hand, this culture is good at playing the ball, often walking in the edge of the industry policy, causing controversy