以互联网接入服务为例,对我国互联网信息服务的价格现状进行分析,指出我国目前出现的互联网信息服务业亏损情况下的降价行为是影响主动降价和被动降价诸因素共同作用的结果。在此基础上提出通过国家政策的扶持和调整以刺激需求、提高ISP的销售水平、降低成本和通过并购实现规模效益等措施改善和提高我国互联网信息服务业的效益。 Taking Internet access service as an example, this paper analyzes the current status of Internet information service in our country, and points out that the current price-cutting behavior of Internet information service industry in our country is the result of the combination of active price reduction and passive price reduction. On this basis, it is proposed to improve and enhance the efficiency of Internet information service in our country through such measures as stimulating demand, raising ISP’s sales level, reducing costs and realizing economies of scale through mergers and acquisitions through the support and adjustment of national policies.