本研究从跨国受众跨文化经验的建构视角,对近20个国家和地区的来华留学生对纪录片品牌《舌尖上的中国》的解码数据进行分析,为中国文化的跨文化传播提供了以下理论与实践路径:①承认差异性,并假定相似性;②引导跨国受众的移情体验与反思体验;③通过跨国受众的跨文化经验了解自我;④搁置自我,破除身份焦虑;⑤重建自我。 Based on the cross-cultural experience of transnational audiences, this study analyzes the decoding data of Chinese filmmakers’ tongue on China from nearly 20 countries and regions, and provides the following theories for the intercultural communication of Chinese culture The path of practice: ① recognize differences and assume similarities; ② guide transnational audience’s empathy experience and reflection; ③ cross-cultural experience of transnational audiences to understand themselves; ④ shelve themselves and get rid of identity anxiety;