爱德华·伯奈斯是心理分析大师弗洛伊德的外甥,他借用舅舅的心理学理论,让大众购买原本不需要的产品,并且影响大众对事物的看法与种种观念,从而博得“公关之父”的称号。没有人比伯奈斯更懂得宣传包装,更懂得如何扭转群众意识,又如何化群众意识为集体行动。他叱吒美国政坛40年,左右选民投票行为与多任美国总统的重要决策;在商场上,他曾创造过无数 Edward Burnett, the niece of psychoanalyst Freud, borrowed his uncle’s theory of psychology to let the public purchase unwanted products and influence public perceptions and ideas about things, thus winning the prize of “public relations Father ”title. No one knows more about publicity and packaging than Bainaisi, but knows how to reverse the masses’ consciousness and how to make mass awareness a collective action. He shook the U.S. politics for 40 years, influencing voters’ voting behavior and important policy decisions of multiple U.S. presidents. At the mall, he had created numerous