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一、为什么说广告属于社会文化和怎样进行广告的法律和道德规范? 广告是广告主通过各种媒体,以付费形式向国内外公众传播商品信息的行为。广告是否仅仅是一种经济活动,或是一种企业行为呢? 美国广告公司协会曾在1964～1994年的30年内作了精心调查研究后,发布了AAAA报告(American Association of Advertising Agencies),该研究的结论之一就是广告已成为一种社会文化现象。当今,对于世界大多数国家来说,广告已深入各个领域,人们普遍接受广
I. Why do advertisements belong to the social culture and how do advertisements are regulated by laws and ethics? Advertising is an act in which advertisers disseminate goods information to the public at home and abroad through various media and in paid form. Is the advertising just an economic activity or a corporate behavior? The American Association of Advertising Companies, after conducting intensive research within 30 years from 1964 to 1994, released the AAAA report (American Association of Advertising Agencies). One of the conclusions of the study is that advertising has become a social and cultural phenomenon. Today, for most countries in the world, advertisements have penetrated into various fields and people have generally accepted