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寿险营销是指以保险为商品,以市场为中心,以满足被保险人需要为目的,实现寿险公司经营目标的一系列活动。具体地讲,寿险市场营销包括寿险市场的需求调查和预测、营销环境的分析、寿险险种的开发与设计、寿险产品的促销策略以及售后服务等系列活动。寿险营销具有以下特点:寿险营
Life insurance marketing refers to a series of activities that take the insurance as the commodity and the market as the center to meet the needs of the insured and realize the business objectives of the life insurance company. Specifically, life insurance marketing includes demand surveys and forecasts for the life insurance market, analysis of the marketing environment, development and design of life insurance products, promotion strategies for life insurance products, and after-sales services. Life insurance marketing has the following characteristics: Life insurance camp