很多纺企老板反复强调,如今纺织品市场已进入品牌竞争阶段,纺织品也要做品牌、做大牌,产品战、价格战已经悄然升级成了品牌战。纺织品如何做品牌?答案万变不离其宗:硬实力与软实力。专业性强的纺织品企业开始在科技上追求更高、更新的境界,在硬实力上取胜;而面料、家纺等大众性的纺织品企业则在软实力方面下足了工夫,深入强化品牌文化并初见成效。 Many textile enterprises boss repeatedly stressed that the textile market has now entered the stage of brand competition, textiles have to do the brand, big brand, product war, the price war has quietly upgraded into a brand war. How to make a brand of textiles? The answer remains unchanged: hard power and soft power. Specialized textile enterprises began to pursue higher and newer realms in science and technology and won their hard power. However, mass textile enterprises such as fabrics and home textiles have made sufficient efforts in soft power to deepen their brand culture See results.