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传统价格理论已经不能解释和应对电子商务时代的价格现象与问题。通过梳理传统交换观念、概念和相关理论,采用案例研究法和理论模型分析法,以现代信用理论为基础,分析了商品交换中的价格形成过程,构建了商品价格形成的基本模型。研究发现交换主体在具体交换中的主要决策依据是基于对从另一方在信任基础上得到的效用量,即信用量的衡量;交换价格的形成过程即交易双方各自信用量衡量时交换比例的确定过程。
The traditional price theory has been unable to explain and deal with the price phenomenon and problem of e-commerce era. By combing the traditional concept of exchange, concepts and related theories, using case studies and theoretical model analysis, based on modern credit theory, this paper analyzes the process of price formation in commodity exchange and constructs the basic model of commodity price formation. It is found that the main decision-making basis of the exchange principal in a specific exchange is based on the utility of the trust obtained from the other party, that is, the credit quantity; the exchange rate formation process is the determination of the exchange ratio process.