2010年以来,琼海刮起了一阵阵砗磲热潮,砗磲产业稳步发展,基于砗磲为原材料而开发的工艺品、纪念品层出不穷。但其文化方面的开发相对不足,如何深入挖掘砗磲文化内涵,对其进行旅游产品开发,是当前琼海旅游建设的重要课题。本篇运用文献分析和实地考察等方法,通过SWOT分析,提出琼海砗磲文化旅游开发的构想,希望为琼海特色旅游产品及其他海洋文化产品开发研究提供借鉴和参考。 Since 2010, Qionghai has had a wave of ups and downs, and the industry has developed steadily. Souvenirs are constantly emerging on the basis of raw materials. However, the development of its culture is relatively inadequate. How to dig deeply into the cultural connotation of Qionglai and develop tourism products for it is an important issue for Qionghai’s tourism construction at present. Based on the methods of literature analysis and field investigation, this article proposes the conception of Qionghai 砗 磲 culture tourism development by means of SWOT analysis, and hopes to provide references for the research and development of Qionghai characteristic tourism products and other marine culture products.