在中外文学史上,有许多著名的作家曾亲自动手撰写广告给世人留下一批文质兼美、堪称典范的广告文学佳作。不过作家所处的环境不同,广告的技巧也大相径庭。巧妙利用空白老舍是我国杰出的人民艺术家,是世界知名的作家、戏剧家,其作品《骆驼祥子》、《四世同堂》、《龙须沟》、《 In the history of Chinese and foreign literature, many famous writers have personally written advertising to the world to leave a number of quality and beauty, a classic advertising literature masterpiece. However, the writer’s environment is different, advertising skills are also very different. Clever use of space Lao She is China’s outstanding people’s artists, is a world-renowned writer and dramatist, whose works “Camel Shoko,” “four generations of the same house,” “Long whisper,” "